United Kingdom – Children are spending more time online than watching the television, according to a new report.
An annual survey by research agency Childwise suggested young people now use the internet for three hours a day on average, compared with just 2.1 hours sitting in front of the television.
Young people are spending more time playing and socialising online than watching television programmes.
Among those watching TV, the Netflix on-demand service was more popular than any conventional television channel.
Children are now seeking out the content of their choice
-Simon Leggett, Childwise’s research director.
There was also a surge in children’s ownership of tablet computers, up by 50% compared with last year.
The annual media monitoring report, based on a sample of more than 2,000 five to 16-year-olds, has been following children’s viewing behaviour since the mid-1990s.
Simon Leggett, Childwise research director, said this year’s survey showed that “TV viewing has been redefined”.
He told the BBC: “Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices, brings a landmark change in behaviour this year.
“Children are now seeking out the content of their choice. They still find traditional TV programmes engaging but are increasingly watching them online and on-demand or binge-watching box sets.”
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